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Born
November 7, 1998
Origin
South Korean
Roles
Rapper / Songwriter (ATEEZ)
Labels
Years Active
2018 - Present
Hongjoong is the leader of the South Korean boy group Ateez and a key figure in articulating their artistic vision. He is deeply involved in their creative process, contributing lyrics and guiding their musical direction as they explore new genres and styles. Hongjoong has consistently emphasized the group's commitment to their artistic identity while striving to connect with a global audience.
As the leader of Ateez, Hongjoong is central to the group's creative direction, consistently pushing for musical innovation. He has led stylistic shifts, not as an abandonment of their identity but as a method to best express their message and surprise their global audience. His sustained involvement is evidenced by his direct contributions to songwriting and a focus on challenging new concepts.
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