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NewJeans, a groundbreaking South Korean girl group, debuted in 2022 with record-breaking success, blending fresh sounds and achieving global hits like 'Hype Boy' and 'OMG', along with historic accolades. Despite legal disputes in 2024–2025 over management control—leading to a rebrand as NJZ and a court injunction—their innovative music and cultural influence cemented them as a defining act of fourth-generation K-pop.
NewJeans, a HYBE sub-label ADOR girl group, debuted in 2022 and quickly rose to global fame with record-breaking hits like 'Ditto' and 'OMG', topping charts including the Billboard 200. Their 2024 releases, such as 'Super Shy', further cemented their dominance, earning multiple Guinness World Records and accolades like Billboard’s Group of the Year. As a leading fourth-generation K-pop act, they continue to drive HYBE’s commercial success under CEO Min Hee-jin.
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