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S.Coups is the leader of the South Korean boy band Seventeen, a role in which he has guided the group's artistic direction and emphasized the importance of fan connection over commercial success. His career has been marked by significant contributions as a songwriter, though it has also been interrupted by health-related hiatuses due to anxiety and a knee injury. Despite these challenges, he has consistently supported the group's activities and credited their record-breaking achievements to their dedicated fanbase.
As the leader of Seventeen, S.Coups has consistently emphasized the group's focus on artistic expression and connecting with fans over commercial success. He has contributed to their music as a writer and composer, helping guide the group to achieve major milestones, including record-breaking album sales and charting on the Billboard 200.
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