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Comprehensive chronicle of WayV's journey to global stardom
Comprehensive chronicle of WayV's journey to global stardom
In June 2020, WayV's debut studio album 'Awaken the World' topped 21 global iTunes charts and Billboard's World Albums chart, also reaching No. 19 on Japan's Oricon weekly album chart. This success showcased their international appeal and the effectiveness of SM's Culture Technology strategy.
WayV's debut studio album 'Awaken the World' achieved global chart success, topping multiple iTunes charts, Billboard's World Albums, and ranking on Japan's Oricon chart, highlighting their international appeal and SM's strategic success.
In 2019, SM Entertainment debuted WayV as NCT's Chinese unit through its subsidiary Label V. This strategic move successfully expanded K-pop's reach in China with a localized approach.
WayV's debut as NCT's Chinese unit under Label V successfully expanded K-pop's influence in China through a localized strategy.
SM Entertainment launched NCT in 2016 as a globally scalable K-pop brand with multiple subunits. Among these, WayV was established as the group's dedicated Chinese unit.
SM Entertainment's NCT brand includes WayV as one of its subunits.