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엑소엠
Comprehensive chronicle of EXO-M's journey to global stardom
Comprehensive chronicle of EXO-M's journey to global stardom
In December 2016, EXO made history as the first Asian group to appear on the cover of 'L'UOMO VOGUE'. This feature expanded their influence into global fashion, with the issue distributed across Europe, the Americas, and Asia.
EXO made history as the first Asian group to grace the cover of L'UOMO VOGUE's December 2016 issue, showcasing their global fashion influence across multiple continents.
In a 2015 year-end review, Yonhap News officially reported EXO-M's chart dominance for the year. The article highlighted their exceptional Chinese-language album sales and top rankings, cementing their commercial success.
A 2015 Yonhap news article officially documented EXO's chart dominance, emphasizing the commercial success of their Chinese-language albums through specific sales figures and rankings.
On May 15, 2014, an article detailed EXO-M's chart-topping success, framing it as a key part of SM Entertainment's strategic push into the Chinese market. The piece highlighted how the group's achievements supported the company's broader expansion efforts.
EXO-M's chart-topping success is a key component of SM Entertainment's strategic expansion into the Chinese market.
In January 2014, Billboard named EXO one of '14 Artists to Watch,' the only Asian group on the list. This recognition highlighted their U.S. crossover potential, citing the strong American digital sales and viewership for hits like "Growl."
In 2014, Billboard highlighted EXO as the sole Asian group among its artists to watch, citing their U.S. digital success and potential as a K-pop crossover phenomenon.
In January 2017, EXO aimed to win their fourth consecutive Golden Disk Award for album of the year, citing the strong sales of 'EX'ACT'. This goal was intended to further cement their dominance in the industry.
EXO aimed to secure their fourth consecutive Golden Disk Award for album sales with 'EX'ACT' to further cement their dominance.
EXO-M's Chinese version of 'EX'ACT' ranked as the third top-selling album in Korea for the first half of 2016, according to Gaon Chart. This commercial success highlighted both the group's popularity and a key moment for K-pop that year.
EXO-M's Chinese version of 'EX'ACT' ranked as the third top-selling album on the Gaon Chart in the first half of 2016, highlighting its commercial success in the Korean market.
On April 9, 2016, EXO-M performed in Shenzhen at the 15th Music Feng Yun Awards, winning both 'most popular foreign group' and 'year's best foreign group.' Their successful set before a crowd of 10,000 highlighted their major popularity in the Chinese music market.
At the 15th Music Feng Yun Awards in Shenzhen, EXO-M performed their Chinese hits to a crowd of 10,000 and won awards for 'most popular' and 'year's best foreign group,' highlighting their significant impact in the Chinese music market.
On July 2, 2015, S.M. Entertainment announced that EXO-M's Chinese version of "Call Me Baby" was the most-viewed K-pop video on YouTube for the first half of the year. This milestone underscored the subunit's role in boosting EXO's global digital presence.
S.M. Entertainment announced that EXO-M's Chinese version of "Call Me Baby" became the most-viewed K-pop video on YouTube for the first half of the year, highlighting the subunit's significant role in driving the group's digital success.
At the 2014 Mnet Asian Music Awards, EXO solidified their top-tier status by winning four awards, including Artist of the Year and a second consecutive Album of the Year. Following the ceremony, leader Suho emphasized the group's dedication to delivering even better performances in the future.
At the 2014 MAMA, EXO solidified their top-tier K-pop status by winning four awards, including Artist of the Year and a second consecutive Album of the Year, with leader Suho pledging future improvements.
In December 2014, EXO made history by placing 7th on Billboard's year-end World Album Artists chart—the highest ranking ever achieved by a K-pop act. This milestone underscored the group's growing international influence and success in the global music market.
EXO achieved the highest-ever ranking for a K-pop artist by placing seventh on Billboard's 2014 year-end World Album Artists chart.
EXO's music video for "Overdose" ranked as YouTube's third most-viewed K-pop video in the first half of 2014. This recognition underscored the group's powerful global digital influence and highly engaged fanbase at the time.
EXO's 2014 music video for "Overdose" ranked third on YouTube's mid-year K-pop chart, highlighting the group's significant global digital influence.
In 2013, EXO's debut album 'XOXO' sold over 1 million copies, making them the first K-pop group in 12 years to go platinum. This milestone cemented their major success just before the legal disputes of 2014.
EXO's album 'XOXO' and its repackaged version surpassed one million sales, marking the group as the first in 12 years to achieve platinum status in South Korean pop music.
On November 18, 2016, a review promoted the upcoming film 'My Annoying Brother', highlighting EXO member D.O.'s leading performance. The coverage previewed his major acting role ahead of the movie's theatrical release.
A promotional review for the upcoming film 'My Annoying Brother' highlighted EXO member D.O.'s leading performance ahead of its release the following Thursday.
Xiumin made his film debut in the summer of 2016 with 'Seondal: The Man Who Sells the River.' This role marked his first major acting project, expanding his career beyond his work with EXO.
EXO's Xiumin will make his major film debut this summer in 'Seondal: The Man Who Sells the River,' reflecting a trend of K-pop idols expanding into acting.
In 2016, EXO's D.O. starred in the film 'Unforgettable,' which underperformed with only 240,000 viewers. This box office disappointment served as a clear example that an idol's involvement does not guarantee commercial success.
The film 'Unforgettable', starring EXO's D.O., was a commercial disappointment with only 240,000 viewers, demonstrating that idol casting does not ensure box office success.
In 2015, EXO's Suho made his acting debut in the coming-of-age film 'One Way Trip.' The movie underperformed at the box office, attracting only 190,000 viewers and underscoring the unpredictable nature of idol-led films.
EXO's Suho made his acting debut in the coming-of-age film 'One Way Trip', which underperformed at the box office with only 190,000 viewers.
The military-themed musical 'Return: The Promise of the Day' ran in Seoul from October 22 to December 1, 2019. It notably featured EXO's Xiumin in his musical debut while he completed his mandatory military service, with his star power helping the initial tickets sell out quickly.
EXO's Xiumin makes his musical debut while serving in the military, with his casting helping to sell out the initial run of "Return: The Promise of the Day" in Seoul.
EXO's Xiumin has concluded his debut musical theater run in the military production 'Return: The Promise of the Day'.
On November 27, 2019, EXO released their sixth album 'Obsession' as a six-member group, continuing without Chinese member Lay and other former EXO-M members. The album still honors the group's original concept by including a Chinese version of the title track.
EXO's six-member album 'Obsession' underscores the group's shift from its original dual-language format, marked by the continued absence of the EXO-M subunit despite including a Chinese version of the title track.
On April 1, 2019, EXO's Chen made his solo debut with the EP 'April, and a flower,' featuring six ballads. To celebrate, he later held a surprise guerilla busking event, broadcast live for fans.
EXO's Chen debuted as a solo artist with his EP 'April, and a flower' and celebrated with a live guerilla busking event.
On November 17, 2018, EXO’s album 'Don’t Mess Up My Tempo' debuted at No. 23 on the Billboard 200, marking the group’s first Top 40 entry and a personal chart best. Billboard noted the achievement as proof the group was "far from slowing down," highlighting a key milestone in EXO's growing international reach.
EXO's album 'Don't Mess Up My Tempo' debuted at No. 23 on the Billboard 200, marking their first Top 40 entry and a personal best that Billboard cited as proof the group was "far from slowing down."
On July 19, 2017, EXO released their fourth album 'The War,' available in both Korean and Chinese versions. The album dominated music charts domestically and internationally, including iTunes and Billboard’s World Albums chart. With combined sales of 1.01 million copies, it became EXO’s fourth consecutive "million seller," highlighting their successful dual-language release strategy.
EXO's fourth album 'The War,' which includes a Chinese version, achieved immediate commercial success by topping both domestic and international charts.
EXO's album 'The War,' featuring a Chinese version by EXO-M, achieved million-seller status with combined sales of 1.01 million copies.
In June 2016, EXO released their third album 'EX'ACT', a key release that provided material for their upcoming EXO'rDIUM tour. Two months later, the repackaged album 'Lotto' was launched, featuring new songs and aiming to secure the group's third million-selling album with its hip-hop title track.
EXO's third full-length album 'EX'ACT' preceded and provided material for their EXO'rDIUM concert tour.
EXO's repackaged album 'Lotto' introduces four new songs and aims to secure their third million-selling album, featuring a hip-hop title track that likens a fateful meeting to winning the lottery.
On July 8, 2016, Gaon Chart reported that EXO-M’s Chinese version of 'EX’ACT' was the third top-selling album of the first half, with 242,421 copies sold. This success underscored the group’s strong market appeal and the effectiveness of their dual-language strategy.
EXO-M's Chinese version of 'EX'ACT' ranked as the third top-selling album on the Gaon Chart's first-half tally, selling 242,421 copies and demonstrating the group's successful dual-language strategy.
On August 29, 2015, EXO surprised fans in Tokyo by announcing their long-awaited Japanese debut. Their first single was released on November 4, marking the group's official entry into the Japanese market.
EXO announced their first Japanese single at a Tokyo festival, marking a major step in their expansion into the Japanese market.
EXO's first Japanese single marked their official debut in Japan and a significant step in their international expansion.
On May 31, 2015, EXO-M released a Chinese version of "Call Me Baby" as part of a global music video launch. This version proved highly successful, amassing over 11.76 million views and effectively engaging their Chinese-speaking audience.
The worldwide release of EXO's 'Call Me Baby' music video, including a Chinese version by EXO-M, garnered over 52 million views, significantly promoting the group to Chinese-speaking audiences.
In 2015, EXO sold over 1.2 million copies across four albums, dominating annual sales charts. The Chinese versions of "EXODUS" and "Love Me Right" ranked third and eighth, respectively, highlighting the group's strong commercial success in China.
In 2015, EXO's Chinese album versions sold over 1.2 million copies, dominating sales charts and solidifying their major commercial success in China.
On October 31, 2014, EXO-M's Tao featured with a Chinese rap verse on Zhoumi's debut track "Rewind." This solo collaboration highlighted his work outside the group and served as a promotional crossover between SM Entertainment artists.
EXO-M's Tao contributed a Chinese rap verse to Zhoumi's debut single "Rewind," marking a solo artistic collaboration and cross-promotion between SM Entertainment artists.
In April 2014, EXO released their dual-language mini-album 'Overdose,' with its Korean version later charting on the Billboard 200. The Chinese version also saw major success, topping the CCTV music chart, highlighting the group's strategic international and localized appeal.
EXO's dual-language mini-album 'Overdose' included Korean and Chinese versions, with the Korean edition later reaching the Billboard 200.
EXO's dual-market strategy was showcased through their mini-album release, featuring the title track 'Overdose' performed by both EXO-K and EXO-M for simultaneous promotions in Korea and China.
EXO-M's Chinese 'Overdose' music video premiered on YouTube, quickly becoming the month's second most-viewed K-pop video with millions of views.
EXO-M's chart-topping success with 'Overdose' on CCTV validated SM Entertainment's strategy of using a Chinese-member subunit to localize their appeal in China.
EXO achieved million-seller status in 2013 with their first full-length album, 'XOXO (Kiss & Hug)', and its subsequent repackaged version. Combined sales surpassing 1.07 million copies marked a major commercial breakthrough for the group early in their career.
EXO's first studio album, 'XOXO (Kiss & Hug)', marked a major milestone for both the group and its EXO-M subunit.
The repackaged version of 'XOXO' and its original release together sold over 1.07 million copies, achieving million-seller status.
EXO debuted in April 2013 under SM Entertainment with the mini-album 'Mama', strategically launching as a 12-member group with a dedicated Chinese subunit to target the broader Asian market. This foundation propelled their major commercial success in both South Korea and China, though it preceded later lineup changes and contract disputes among the Chinese members.
EXO debuted with a dual-subunit strategy, including EXO-M for the Chinese market, which propelled their initial success before experiencing significant lineup changes.
EXO debuted with the mini-album 'Mama', launching the EXO-M subunit and gaining significant popularity in Chinese-speaking countries.
In 1998, SM Entertainment broke ground in China by securing government approval for H.O.T.'s album 'Happiness', the first formal K-pop release there. This early move laid the foundation for the company's later strategy, which culminated in the creation and success of EXO-M.
SM Entertainment's 1998 release of H.O.T.'s album in China laid the groundwork for its later strategy, culminating in the success of EXO-M.